What I find most amazing about this story is that they were only begging 300 people not to cancel their subscriptions.
An email appeal from The New York
Times offering readers a special deal to not cancel their subscriptions
was accidentally mass-emailed to about 8 million people on Dec. 28, rather than
the 300 individuals for whom the message was intended.
“An email was sent on Wednesday afternoon from The New York Times in
error,” said Eileen Murphy, VP of corporate communications, in an emailed
statement. “This email should have been sent to a very small number of
subscribers, but instead was sent to a vast distribution list made up of people
who had previously provided their email address to The New York Times. We
regret the error.”
Amy Chozick, corporate media reporter for The New York Times,
confirmed in a tweet
that the “vast distribution list” was about 8 million people and was intended
for only 300.
read the rest at Direct Marketing News